MORE DETAILS ABOUT
THE FINDERBINDER® SYSTEM
FINDERBINDER® is an easy-to-use, reliable source of continually updated, detailed news media information. Each directory system is produced in the market it covers all news media in its marketplace. The directory systems, including an electronic database and updating newsletters are compiled to provide the most comprehensive listing of news media information available.
FINDERBINDER system is committed to being the most current, accurate and detailed reference of its kind. Listings include newspapers, magazines, trade and professional publications and radio and television stations.
News Media Listing Pages
The majority of the news media are each provided with a single page, printed on one side of that page. A wide margin is provided on the left of each page for you to add changes as they occur during the year. As new publications or stations appear, you will be sent supplemental pages. If major changes occur at a medium during the year we may issue a replacement page.
You may wish to arrange your directory in some order other than alphabetical. Some of our subscribers re-arrange their directory geographically, by subject matter, or by daily, weekly and monthly publications. The loose-leaf binder format of the FINDERBINDER directory allows you this flexibility.
FINDERBINDER is designed for fast use with easy-to-read type and clearly defined sections. The three-ring vinyl binder allows you to update and add material quickly. Your binder is guaranteed against wear and breakage as long as you are a current, subscriber. If you need a replacement, just give us a call.
Each FINDERBINDER comes with six issues of an updating newsletter. FINDERBINDERs are published on a 12-month basis. People who buy the directory during the year are provided with back issues of the newsletters to allow them to bring their directory up-to-date.
This section lists publications created in or for use in each FINDERBINDER® market. These publications appear in alphabetical order, with some exceptions. Information for each publication listed in the main section is divided into three parts: GENERAL, EDITORIAL and ADVERTISING.
GENERAL Information includes:
Address of the publication
(Both street address and P.O. Box number as appropriate)
Phone number or numbers Fax numbers
E-mail address and Internet domain name
Type of publication, format, frequency, coverage and readership.
Day of publication provided for weeklies and dailies.
Circulation, by both paid subscribers and actual press run.
Cost of a subscription by mail
EDITORIAL Information includes:
Names of editors
Names and positions of major staff writers
Deadline for news material
Other comments as appropriate
ADVERTISING Information includes:
Name of Advertising Manager
Open rate for column inch of display advertising
Open rate for a full page of display advertising
Deadline for advertising delivery
Column width in either inches or picas
Number of columns per page
Page size in inches
Minimum classified ad size and rate
Special discounts and commissions offered
Adjudication status (see explanation below)
Many general circulation publications are adjudicated to print legal notices.
Typically to qualify for this service, a newspaper must:
• Be published at least once a week
• Have a bona fide list of paying subscribers
• Publish news of a general character
• Maintain at least 25% news content in the paper
• Have only one principal office in the district
• Have met these criteria for at least three years
• Have "substantial" subscribers in the adjudication area
ELECTRONIC NEWS MEDIA
Each radio and television station serving the marketplace is listed individually on its own page. Information about each station appears in this order:
Call letters and type of station (AM, FM, TV)
Street address and P.O. Box address
Telephone number , fax number, e-mail address, Internet domain name
Ownership of station
Most prevalent age and demographics of audience
Broadcast schedule (usually 24 hours for radio)
Most prevalent age and demographics of audience
Broadcasting frequency and signal strength
Names and titles of station executives usually include:
Public Affairs Director
Times of news broadcasts
Public service announcement guidelines
(Includes preferred length of spot and format.)
Interview program and talk show programs
RATES FOR COMMERCIALS
There is no uniform way of briefly comparing advertising rates of radio stations. Stations may designate different times of the day as being their prime advertising times. Not all define the classifications of AAA, AA and A the same way. As at least a rough guide, FINDERBINDER® often lists the open rates for a one-time, 60- second spot. Television rates are even more complex and seasonal and are not listed.
At the back of each FINDERBINDER® directory is an index that is divided into three sections, each alphabetically arranged. These sections are print media, radio stations and television stations.
PRINT MEDIA INDEX:
All publications in FINDERBINDER® are listed here, along with title variations by which they might be known. If, for example, the correct title for the Evening Tribune is just that, not Tribune or even Metropolitan Evening Tribune. Thus under Tribune and Metropolitan Evening Tribune in the index you will be refered to Evening Tribune in the main print media section of the book. Other print media sub-sections are referred to in the index.
All area radio stations are listed in this directory. These stations are listed by the call letters regulated by the Federal Communications Commission (FCC). Some years ago the use of unofficial, promotional call-signs has become popular. You can use the Radio Station Index to determine, for example, that B-l00 is really KFMB-FM, that K-Best is actually KBZT-FM, that KM-10 is KMLO, that Rock 92 is KOWN and that FM-104 is KOZN-FM, and so on.
All area television stations, including the names of the various cable television operations in the area are listed here.
Following the index just discussed, you will find the CROSS INDEX OF PRINT MEDIA BY COMMUNITY SERVED. It is in certain respects the opposite of the coverage information provided with each community newspaper. Each geographically-oriented publication listing tells you what communities are served by that publication. The cross index tells you which publications are reporting on a specific community.
QUALIFICATIONS FOR LISTING NEWS MEDIA
We reserve the right to present an independent, subjective evaluation of each medium considered for publication. News media are not charged for being listed in these directories, nor will they be excluded upon request. If you have any indication that we have been provided with false or misleading information, we welcome your call. New publications are usually monitored for a few months before new pages are added to the directory.
Information on each medium is gathered from the publishers, editors and other representatives.
FINDERBINDER® may investigate other sources for information on media and may publish information that corrects or clarifies data from the media.
MEDIA TYPES APPEARING IN FINDERBINDER DIRECTORIES
• Daily Newspapers
• Semi-Weekly Newspapers
• Weekly Newspapers
• Business Publications
• National Publications printed or produced in area
• Wire Services
• House Organs (optional)
• College Campus Publications
• Military Publications in the area
• Advertisers (non-news publications) (optional)
• Radio Stations
• Broadcast Television Stations
• Cable Television Stations
• Columnists by subject matter (optional)
• Stringers for major media (optional)